Job Opportunities

If this is something you feel you are qualified for please send a resume to nholland@1015theone.com.

R & F Communications, Inc., owners of WDKN and 101.5 The One FM, has a job opening in the Sales Department
for an Account Executive. 

The Account Executive solicits new advertisers and increases share
of business for existing advertisers. This individual will need to grow revenue
from existing agency accounts, and develop new business revenue streams using
the station’s many platforms, Broadcast, Web, and NTR opportunities.

This position assesses the market potential of prospective accounts and meets
with local businesses to learn about their marketing needs. The Account
Executive achieves assigned revenue goals through sale of airtime, internet or
other products and services to new and existing clients. This position also
serves as an important station representative within the local business
community.

Essential Job Functions

• 55% – Sells advertising time and provides continuing
  service to advertising agencies and direct accounts. Assesses the
  advertising revenue potential of assigned television and non-television
  accounts. Conveys advertisers’ marketing needs to sales management,
  research, production and/or promotion in order to design a presentation
  which shows how the station can fulfill those needs with a television
  schedule, internet schedule, commercial concept and/or promotional event.
  Maintains positive client and station personnel relationships.
• 25% – Utilizes available published information about
  each assigned or prospective advertiser and their industry in order to
  approach advertiser with an educated sensitivity. Makes presentation to
  advertisers’ key decision makers in written and/or visual form. Manages
  client-chosen solutions. Provides excellent customer service to clients.
• 5% – Places a priority on the sale of special
  inventory, marketing events and/or production to increase revenue
  potential.
• 5% – Adheres to stations’ credit and collection
  policies and procedures. Assists business office in credit and collection
  activities as needed.
• 5% – Provides management with timely and accurate
  monthly, quarterly and annual budget forecasts. Maintains accurate records
  of individual list performance. Generates any additional station specific
  reports as required.

• 5% – Maintains understanding of local market ratings, competitive
  media, station strengths, industry and product knowledge. Utilizes
  supplementary market research. Remains updated regarding industry trends
  through trade publications and marketing seminars.

Minimum Qualifications
All must be met to be
considered.

Education
High School Diploma

Experience
Media sales experience ideal but not necessary.

Specific Knowledge, Skills and Abilities

• Understanding of share trends, psychographic research
  and programming philosophies
• Solid grasp of retail marketing concepts
• Some knowledge of strengths and weaknesses of
  competitive media
• Strong sales skills; ability to create effective sales
  promotions
• Good computer skills
• Good problem solving skills
• Strong multi-tasking skills
• Adaptable and effective negotiating skills
• Well organized
• Ability to thrive in a team-oriented, competitive, fast-paced
  environment
• Good customer service skills and professional demeanor
• Self starter
• Travel 50% of your day.

This is a commission based job with a 3 month draw verses commission.

If this is something you feel you are qualified for please send a resume to nholland@1015theone.com.